• Chatenier Kanda, 1-9-18, Kajicho, Chiyoda-Ku Tokyo, 101-0044, Japan

Contracting Process

Monthly retainer basis & Project basis

pic_signature_300x216Tokyo PR has generally offered two types of price system as project basis and monthly retainer. At your request, we will provide quotations for PR/Marketing projects that fit your needs.

We are flexible on fee management. We make proposals within monthly budget basically. A month with over-monthly budget PR activities will be offset/balance with other months as much as possible, so that not to exceed the annual allowance.

A guide to fees

Tokyo PR doesn’t have a fixed price. Our Monthly Retainer contract is totally customizable depending on services the clients need.

  • “Monthly retainer basis” recommended for the companies that needs professional full-service of MarComs activities.
  • “Project basis” recommended for the companies who plans special campaign for Japan market besides the regular MarComs activities.

Here are some of the typical Marketing Communications services we provide as annual (monthly retainer) contract.

Monthly retainer basis
Activities
Public Relations
  • Consultation & Communication
  • Press releases
  • Press interviews
  • Press conferences
  • Regular meetings
  • Monthly report with clips
  • Translation
  • Media list preparation　...and so on
Marketing/
Owned media
  • Consultation & Communication
  • Content planning
  • Business blog drafting
  • eBooks
  • eNewsletters　... and so on

We will support your company according to your needs.

 

Model cases

Following are model cases base on Tokyo PR's past records. For actual fees, we submit a quotation individually.

Monthly retainer basis

PR | Transferring global PR programs into Japan market.
Executing global PR programs in Japan.
Reference price JPY800,000 per a month
Services
  • PR consultation
  • Press release x 30 per a year
  • Press interview x 8 per a year
  • Localization of press materials
PR | Transferring global PR programs into Japan market and planning Japan original programs.
Executing global PR programs in Japan.
Reference price JPY1,200,000 per a month
Services
  • PR consultation
  • Press release x 48 per a year
  • Press interview x 12 per a year
  • Press conference x 1 per a year
  • Localization of press materials
PR+Marketing | Focusing on overall marketing communications
Consulting and executing PR activities and assisting marketing activities utilizing owned media.
Reference price JPY1,800,000 per a month
Services
  • Marketing communications support
  • Press release x 30 per a year
  • Press interviews x 12 per a year
  • Press briefings (4~5 media) x 4 per a year
  • Press conference (15~20 media) x 1 per a year
  • Drafting business blog x 12 per a year
  • Drafting eNewsletters x 4 per a year
Marketing | Focusing on owned media activity
Building a feasible workflow for executing continuous marketing communications activities.
Reference price JPY500,000 per a month
Services
  • Marketing communications support
  • Drafting business blog x 12 per a year
  • Drafting eNewsletters x 4 per a year
  • Producing eBook x 4 per a year

 

Project basis

Launching new products | Press release, Press interviews
Before participating in a trade show, Tokyo PR executed press release activities and set up press interviews with business and trade media.
Reference price JPY700,000
Services
  • PR planning and implementing
  • Press release x 1
  • Press interview x 3
Company establishment | Press conference
Establishing a Japan local office, Tokyo PR arranged a press conference with 20+ journalists.
Reference price JPY1,000,000 (exc. venue costs)
Services
  • PR planning and implementing
  • Press conference coordination
  • Press kit preparation
Trade show participation | Press release, Press interviews
Participating in a trade show, Tokyo PR executed press release activities and set up press interviews with business and trade media before/during/after the show.
Reference price JPY1,900,000
Services
  • PR planning and implementing
  • Press release x 2
  • Press interview x 10