Chatenier Kanda, 1-9-18, Kajicho, Chiyoda-Ku Tokyo, 101-0044, Japan

Contracting Process

Monthly retainer basis & Project basis

Tokyo PR has generally offered two types of price system as project basis and monthly retainer. At your request, we will provide quotations for PR/Marketing projects that fit your needs.

We are flexible on fee management. We make proposals within monthly budget basically. A month with over-monthly budget PR activities will be offset/balance with other months as much as possible, so that not to exceed the annual allowance.

A guide to fees

Tokyo PR doesn’t have a fixed price. Our Monthly Retainer contract is totally customizable depending on services the clients need.

“Monthly retainer basis” recommended for the companies that needs professional full-service of MarComs activities.
“Project basis” recommended for the companies who plans special campaign for Japan market besides the regular MarComs activities.

Here are some of the typical Marketing Communications services we provide as annual (monthly retainer) contract.

Monthly retainer basis Activities
Public Relations	Consultation & Communication Press releases Press interviews Press conferences Regular meetings Monthly report with clips Translation Media list preparation　...and so on
Marketing/ Owned media	Consultation & Communication Content planning Business blog drafting eBooks eNewsletters　... and so on

We will support your company according to your needs.

Model cases

Following are model cases base on Tokyo PR's past records. For actual fees, we submit a quotation individually.

Monthly retainer basis

PR \| Transferring global PR programs into Japan market.
Executing global PR programs in Japan.
Reference price	JPY800,000 per a month
Services	PR consultation Press release x 30 per a year Press interview x 8 per a year Localization of press materials

PR \| Transferring global PR programs into Japan market and planning Japan original programs.
Executing global PR programs in Japan.
Reference price	JPY1,200,000 per a month
Services	PR consultation Press release x 48 per a year Press interview x 12 per a year Press conference x 1 per a year Localization of press materials

PR+Marketing \| Focusing on overall marketing communications
Consulting and executing PR activities and assisting marketing activities utilizing owned media.
Reference price	JPY1,800,000 per a month
Services	Marketing communications support Press release x 30 per a year Press interviews x 12 per a year Press briefings (4~5 media) x 4 per a year Press conference (15~20 media) x 1 per a year Drafting business blog x 12 per a year Drafting eNewsletters x 4 per a year

Marketing \| Focusing on owned media activity
Building a feasible workflow for executing continuous marketing communications activities.
Reference price	JPY500,000 per a month
Services	Marketing communications support Drafting business blog x 12 per a year Drafting eNewsletters x 4 per a year Producing eBook x 4 per a year

Project basis

Launching new products \| Press release, Press interviews
Before participating in a trade show, Tokyo PR executed press release activities and set up press interviews with business and trade media.
Reference price	JPY700,000
Services	PR planning and implementing Press release x 1 Press interview x 3

Company establishment \| Press conference
Establishing a Japan local office, Tokyo PR arranged a press conference with 20+ journalists.
Reference price	JPY1,000,000 (exc. venue costs)
Services	PR planning and implementing Press conference coordination Press kit preparation

Trade show participation \| Press release, Press interviews
Participating in a trade show, Tokyo PR executed press release activities and set up press interviews with business and trade media before/during/after the show.
Reference price	JPY1,900,000
Services	PR planning and implementing Press release x 2 Press interview x 10